The Opposite of Popular

The online home of alleged author Victoria Leybourne

Belated New Year Post

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Happy new year, blog pals!

I can’t quite believe we’re in a whole other year already. 2017 went incredibly fast for me, probably because I barely looked up from my computer. If I wasn’t hovering over The Rose and the Mask, being incredibly NERVOCITOUS (NERVOUS and EXCITED but mostly NERVOUS) about its release, I was writing The Murano Glass SlipperOr hovering over that, being faintly dismayed. Or, at the end of the year, quickly squeezing in about two-thirds of a draft of my still-untitled royal romance. I know I did some things that weren’t writing-related, like going to work, and spending time with people I love, and briefly nipping over to Disneyland Paris, but mostly it was writing. I think I’m okay with that.

Speaking of which, I seem to remember setting some goals at the beginning of the year. Let’s see how I did…

(Paraphrasing some of these, because apparently I never write a sentence on this blog when a paragraph will do.)

Finish the edits on The Rose and the Mask

I sure did! All the way back in January.

Attempt some pre-release marketing activities, such as approaching book review blogs to offer them advance copies.

Uh… huh. I mean, yes, I did do this – there was a spreadsheet and everything. It didn’t really work, though. But I did at least learn more about what does and doesn’t work in book marketing.

Release the kraken book!

Yes! On March 3. In retrospect, March and April were the most exciting part of the year. The book did really well considering my inexperience and general newness – though I guess I didn’t realise how well until Book 2 faceplanted in November. But, back in the spring, I got to watch sales coming in and even got some really encouraging messages and emails from readers, and the warm-fuzziness of that did a lot to carry me through the rest of the year.

Write the sequel!

Yes, and this is an area where I think I can be proud of myself – in spite of the disappointment over The Murano Glass Slipper‘s poor sales. I bungled the release, no question about that, but I honestly think the writing is my best work so far, and I’m delighted with how quickly I managed to get it done. Last year, I wrote, “I want to aim to finish it by the end of 2017. That’s ambitious, given how long [The Rose and the Mask] has taken me“. That was a fair point – The Rose and the Mask took me three years. The Murano Glass Slipper took eight months from planning to publication, and I’m certain it’s a better book. And all I intended to do was to end the year with it ready for editing. So, yes, I’m pretty pleased about this one.

Write 52 blog posts.


I just did a quick count, and I think I managed 22 blog posts in 2017. To be honest, that’s more than I thought. This goal was an evolution of my resolution the year before to blog once a week, which I almost did, though I had weeks where I felt like blogging a lot and weeks where I didn’t feel like it at all, so I thought, in 2017, I’d try for an average of once a week instead. But another thing about 2016 is that I often wrote a blog post when I wanted to feel productive, but really didn’t feel like working on my book. What I’ve figured out since then is that there is no such thing as “not feeling like it” for professional authors. If you don’t want all your books to take three years to write, you crush all your “not feeling like it” into a trash cube like the robots in Wall-E, and then you sit on that cube and write a bloody chapter. So.

I guess what I’m saying is that I don’t feel too bad about this one, in view of how well I did in other areas. I still like my blog, and I still want to share my writing and publish experiences here, but it has to be secondary to the actual writing and publishing.

Right. Let’s set some goals for 2018!


  • Finish the as-yet-untitled royal romance. And title it, I guess.
  • Write a short prequel novella to the royal romance. I am excited for this, because I’ve got some ideas for it, but I’m a little nervous because I have no idea if I can write a short romance novella. The royal novel is going to end up 20,000 words longer than I originally planned. So this should be an interesting challenge.
  • Write another novel. I almost want to say two novels, because of how well I’m doing with the royal romance so far. But that might be pushing it, so perhaps I’ll say that, by the end of the year, I’d like to have finished two novels and the novella, and be at least planning another novel.
  • I’d also like, by the end of this year, to have a better grasp of my own novel-writing process, so that I can more reliably plan some kind of production schedule. But that might be more of an ongoing development thing than a goal.


  • Relaunch The Rose and the Mask and The Murano Glass Slipper. I’m planning to release them on other retailers once my exclusive contract with Amazon runs out, which gives me scope to try a few different marketing techniques. How much I’ll be able to do depends on a bunch of factors (budget and my inexperience at scheduling any kind of coordinated promotion being two big ones) but I want to make a bit of a fuss of the books and just see if that helps at all. It won’t make up for the bungled launch but… anyway, let’s see what happens.
  • Publish the royal romance and its prequel. Do not mess up the launch. I realise there are a few details missing here, but I’m working on it.
  • Towards the end of the year, once I have a good number of books out, I’d also like to start working on some kind of promotional schedule – although, as above, that’s not really a goal. I guess I just want to finish 2018 feeling as though I’m working to some kind of plan, rather than just fumbling around.

Phew. I’m tired just from making this list! Back to work, I guess…

Thanks so much for all your support in 2017. I hope 2018 is a fantastic year for you, whatever you plan to do.


One thought on “Belated New Year Post

  1. Happy new year!

    Congratulations on doing so well with your 2017 goals, and good luck with your 2018 ones.

    Liked by 1 person

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